Desiree Perez Builds Jay-Z’s Business Empire

DATE: January 24, 2018

AUTHOR: trafficx

The entertainment and business empire of rapper and mogul, Shawn “Jay-Z” Carter is one of the most impressive in the music industry and has proven the template for many young musicians and performers in the last two decades. In 2017, the “4:44” world tour of the rapper proved to be more than 20 percent more profitable than the 2013 “Magna Carter” tour as a lucrative partnership with Puma helped cover costs and allow the tour to become more profitable than it would without such a business plan in place, and

Much of the credit for the success of RocNation and Jay-Z’s business success can be placed at the feet of Desiree Perez, the COO of the RocNation brand and a trusted business ally of Jay-Z for more than two decades. After the decision was made to form RocNation, Jay-Z looked to Desiree Perez to create the partnership with Live Nation which she did to the tune of a $100 million investment made across ten years by the events corporation which has staked a claim as the biggest in the world. Identifying the live events arena as important to the future of RocNation, Perez positioned the brand close to the heart of the Live Nation company to make sure the events aspect of RocNation was profitable in every arena, and learn more about Desiree Perez.

Desiree Perez has sought to ensure the future of every aspect of the RocNation business is as profitable as possible by making sure partnerships are in place with major corporations to keep every area of the business a success. Perez was at the heart of negotiations when a publishing deal was created with Universal Music and played a major part in the creation of the $200 million deal to secure the future of the Tidal streaming service with Sprint’s funding, and

CATEGORY: Company Music

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